YYYY Marketing
- Sessions
- 4
The process in detail
Info Session/Webinar
2 steps- 1
Drop your questions or ideas (one per note) to discuss during this call. Use reactions to vote on the ones you agree or disagree with.
- 2
Resources
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1. Drop your questions or ideas (one per note) to discuss during this call. Use reactions to vote on the ones you agree or disagree with.
2. Resources
Campaign Launch: Socials
5 steps- 1
🚀 Attract & Hook Founders (Top-Funnel)
- 2
🧠 Incubator Value & Mentorship (Mid-Funnel)
- 3
🎯 Recruit & Acquire Cohort Applications (Bottom-Funnel)
- 4
✅ Incubator Campaign Content Brief
- 5
🗓️ 15-Day Brainstorming & Recruitment Schedule
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1. 🚀 Attract & Hook Founders (Top-Funnel)
Brainstorm content ideas designed to capture the attention of ambitious entrepreneurs, early-stage founders, and startup teams across social media. Focus on high-reach formats that highlight founder struggles, startup milestones, innovation trends, and behind-the-scenes life inside the incubator to spark curiosity and expand your top-of-funnel reach over the next 15 days.
List your top ideas for attracting entrepreneurial talent. Add one idea per note.
2. 🧠 Incubator Value & Mentorship (Mid-Funnel)
Develop content that builds deep trust and establishes the incubator's track record and mentorship capabilities. Brainstorm breakdowns of cohort success stories, investor readiness frameworks, pitch deck guidance, and actionable tips for scaling early-stage ventures. Demonstrate how your program actively de-risks growth for founders.
Add your best ideas for educational and authority-building content that nurtures prospective applicants. Add one idea per note.
3. 🎯 Recruit & Acquire Cohort Applications (Bottom-Funnel)
Brainstorm high-converting content and direct calls to action aimed at turning interested founders into enrolled cohort members and incubator applicants. Focus on application deadlines, cohort perk breakdowns, alumni testimonials, office hour invitations, and direct links to apply.
List targeted campaign ideas that drive direct startup acquisition and cohort applications. Add one idea per note.
4. ✅ Incubator Campaign Content Brief
Consolidate the brainstormed ideas into an actionable recruitment content brief tailored for your upcoming 15-day campaign. Outline your target founder profiles, key messaging pillars, top hooks across the funnel stages, designated calls to action for application milestones, and engagement strategies across your social channels.
5. 🗓️ 15-Day Brainstorming & Recruitment Schedule
Structure your selected ideas into an actionable 15-day social media schedule dedicated to founder acquisition. Balance awareness hooks, incubator proof points, and application deadline reminders across the 15-day window, ticking off each milestone as it is finalized for publication.
- Bring your ideas together into a high-level bi-weekly plan. The goal is to ensure a balanced mix of top-, mid-, and bottom-funnel content, consistently providing value and driving your audience through the journey.
- Social media funnel
- Attract & engage
- Educate & Build
- add a link or the file (video, image,...)
- Convert & Drive Action
- Add the text here...
Landing Pages
3 steps- 1
Tasks:
- 2
Resources
- 3
Notes/Log
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1. Tasks:
2. Resources
3. Notes/Log
PR & Ecosystem Partnerships
3 steps- 1
PR & Ecosystem Partnerships - Tasks:
- 2
Resources & Links
- 3
Notes/Log
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1. PR & Ecosystem Partnerships - Tasks:
Distribute press releases announcing open applications, co-promote with university tech hubs, angel networks, corporate sponsors, and local startup hubs.