YYYY Content Calendar

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The process in detail

01

Bi-weekly Socials 1

5 steps
  1. 1

    🚀 Attract & Engage (Coaching Top-Funnel)

  2. 2

    🧠 Educate & Build Authority (Coaching Mid-Funnel)

  3. 3

    🎯 Convert & Drive Inquiries (Coaching Bottom-Funnel)

  4. 4

    🏆 Select Top 5–10 Posts & Content Brief

  5. 5

    🗓️ Coaching Content Production Checklist

Read the full text
1. 🚀 Attract & Engage (Coaching Top-Funnel)

Brainstorm content designed to capture attention, challenge limiting beliefs, and spark curiosity among potential coaching clients.

Key angles to explore:

•Mindset Shifts: Short reels or carousel hooks challenging common misconceptions in your niche.
•Relatable Struggles: Vulnerable reflections or client pain points that make your audience feel heard and validated.
•Quick Wins: Actionable micro-exercises, journaling prompts, or daily habit shifts.
•Personal Stories: Lessons learned along your own journey or behind-the-scenes glimpses into your coaching practice.

Add one top-of-funnel post idea per note.

Add notes
2. 🧠 Educate & Build Authority (Coaching Mid-Funnel)

Develop content that demonstrates your unique coaching methodology, frameworks, and transformational results.

Key angles to explore:

•Framework Breakdowns: Step-by-step overviews of your signature coaching method or diagnostic tools.
•Client Case Studies: Anonymized client breakthrough stories showcasing the transformation before and after coaching.
•Thought Leadership: Contrarian perspectives, industry commentary, or deep dives into systemic client obstacles.
•Live Q&A / FAQs: Answering the most common obstacles prospective clients face before committing to transformation.

Add one educational, trust-building idea per note.

Add notes
3. 🎯 Convert & Drive Inquiries (Coaching Bottom-Funnel)

Brainstorm posts that invite qualified followers to take action, book a discovery call, or join your coaching program.

Key angles to explore:

•Discovery Call Invitations: Clear invitations highlighting who you can help this month and how to apply.
•Program Openings & Cohort Deadlines: Timely announcements regarding remaining 1:1 spots or upcoming masterminds.
•Client Testimonials & Wins: Direct quotes, video clips, or written praise celebrating concrete client breakthroughs.
•Overcoming Hesitations: Addressing common objections around coaching investment, time commitment, and readiness.

Add one conversion-focused idea per note.

Add notes
4. 🏆 Select Top 5–10 Posts & Content Brief

Review all brainstormed ideas across the funnel and select your top 5 to 10 strongest concepts to produce for your bi-weekly schedule.

Synthesize your chosen posts into a concise brief:

•Content Pillar Focus: The overarching theme or campaign topic for this cycle.
•Top 5–10 Selected Concepts: List each chosen post with its hook, core message, format (reel, carousel, graphic, text), and call to action.
•Funnel Balance: Ensure you have a balanced mix (e.g., 3-4 top-funnel, 2-4 mid-funnel, and 1-2 conversion posts).
•Lead Magnet & Call-to-Action Links: Specify exact resource links, calendar booking pages, or DM keywords.

Write your final content brief and curated post list in this step.

Write a note
5. 🗓️ Coaching Content Production Checklist

Track the creation, review, and scheduling of your selected top 5 to 10 coaching posts across your active platforms.

Recommended distribution mix:

•50% Awareness & Relatability: Reels, carousels, and relatable stories.
•35% Frameworks & Authority: Method deep dives, client breakthroughs, and thought leadership.
•15% Inquiries & Direct CTAs: Discovery call invitations and program enrollment pushes.

Tick off each milestone as copy, graphics, video clips, and captions are scheduled.

Add tasks
New Board
  • Bring your ideas together into a high-level bi-weekly plan. The goal is to ensure a balanced mix of top-, mid-, and bottom-funnel content, consistently providing value and driving your audience through the journey.
  • Social media funnel
  • Attract & engage
  • Educate & Build
  • add a link or the file (video, image,...)
  • Convert & Drive Action
  • Add the text here...
02

Bi-weekly Socials 1.2

5 steps
  1. 1

    🚀 Attract & Engage (Coaching Top-Funnel)

  2. 2

    🧠 Educate & Build Authority (Coaching Mid-Funnel)

  3. 3

    🎯 Convert & Drive Inquiries (Coaching Bottom-Funnel)

  4. 4

    🏆 Select Top 5–10 Posts & Content Brief

  5. 5

    🗓️ Coaching Content Production Checklist

Read the full text
1. 🚀 Attract & Engage (Coaching Top-Funnel)

Brainstorm content designed to capture attention, challenge limiting beliefs, and spark curiosity among potential coaching clients.

Key angles to explore:

•Mindset Shifts: Short reels or carousel hooks challenging common misconceptions in your niche.
•Relatable Struggles: Vulnerable reflections or client pain points that make your audience feel heard and validated.
•Quick Wins: Actionable micro-exercises, journaling prompts, or daily habit shifts.
•Personal Stories: Lessons learned along your own journey or behind-the-scenes glimpses into your coaching practice.

Add one top-of-funnel post idea per note.

Add notes
2. 🧠 Educate & Build Authority (Coaching Mid-Funnel)

Develop content that demonstrates your unique coaching methodology, frameworks, and transformational results.

Key angles to explore:

•Framework Breakdowns: Step-by-step overviews of your signature coaching method or diagnostic tools.
•Client Case Studies: Anonymized client breakthrough stories showcasing the transformation before and after coaching.
•Thought Leadership: Contrarian perspectives, industry commentary, or deep dives into systemic client obstacles.
•Live Q&A / FAQs: Answering the most common obstacles prospective clients face before committing to transformation.

Add one educational, trust-building idea per note.

Add notes
3. 🎯 Convert & Drive Inquiries (Coaching Bottom-Funnel)

Brainstorm posts that invite qualified followers to take action, book a discovery call, or join your coaching program.

Key angles to explore:

•Discovery Call Invitations: Clear invitations highlighting who you can help this month and how to apply.
•Program Openings & Cohort Deadlines: Timely announcements regarding remaining 1:1 spots or upcoming masterminds.
•Client Testimonials & Wins: Direct quotes, video clips, or written praise celebrating concrete client breakthroughs.
•Overcoming Hesitations: Addressing common objections around coaching investment, time commitment, and readiness.

Add one conversion-focused idea per note.

Add notes
4. 🏆 Select Top 5–10 Posts & Content Brief

Review all brainstormed ideas across the funnel and select your top 5 to 10 strongest concepts to produce for your bi-weekly schedule.

Synthesize your chosen posts into a concise brief:

•Content Pillar Focus: The overarching theme or campaign topic for this cycle.
•Top 5–10 Selected Concepts: List each chosen post with its hook, core message, format (reel, carousel, graphic, text), and call to action.
•Funnel Balance: Ensure you have a balanced mix (e.g., 3-4 top-funnel, 2-4 mid-funnel, and 1-2 conversion posts).
•Lead Magnet & Call-to-Action Links: Specify exact resource links, calendar booking pages, or DM keywords.

Write your final content brief and curated post list in this step.

Write a note
5. 🗓️ Coaching Content Production Checklist

Track the creation, review, and scheduling of your selected top 5 to 10 coaching posts across your active platforms.

Recommended distribution mix:

•50% Awareness & Relatability: Reels, carousels, and relatable stories.
•35% Frameworks & Authority: Method deep dives, client breakthroughs, and thought leadership.
•15% Inquiries & Direct CTAs: Discovery call invitations and program enrollment pushes.

Tick off each milestone as copy, graphics, video clips, and captions are scheduled.

Add tasks
New Board
  • Bring your ideas together into a high-level bi-weekly plan. The goal is to ensure a balanced mix of top-, mid-, and bottom-funnel content, consistently providing value and driving your audience through the journey.
  • Social media funnel
  • Attract & engage
  • Educate & Build
  • add a link or the file (video, image,...)
  • Convert & Drive Action
  • Add the text here...