Marketing & Advertising
102 ready-to-use processes in Marketing & Advertising. Preview each one, then use it in Nova.
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- Competitive AnalysisSession process
To understand who is leading the industry and how your competitors and industry leaders position themselves in today's marketplace.
- Competitors 5DSession process
Monitor and understand your competitors by following these evaluation criteria: Product core, ...
- Customer Feedback SurveySession process
Beautiful and easy to complete. Comes with useful rating questions.
- Customer Feedback Survey (9Q)Session process
9 questions that organizations and leaders ask customers.
- Customer interview boardSession process
Test a prototype, run a customer interview and keep everyone's answers visual and interactive...
- Customer JourneySession process
To pinpoint impactful opportunities and customer barriers from the moment the customer starts evaluating options all the way to customer loyalty. (This tool contains the complete customer journey pro…
- Define MissionSession process
To define the core purpose of your organization/team.
- Define Your AudienceSession process
Define (in-depth) the groups of people who need your solution.
- Diary Study BoardSession process
Collect insights by asking people to take notes and observe their behaviors during a specific period of time. (Exploratory research tool)
- Email Marketing FunnelSession process
Skyrocket your email marketing: Transform potential customers into customers through...
- Email sequenceSession process
Develop an email marketing campaign by creating an email sequence to better reach your growth goals.
- Event communication strategySession process
Pre and post-event communication strategy. (Board view)
- Experience PrinciplesSession process
Create a list of principles that will help the team develop solutions that respond to your users' expectations
- Feature Comparison CanvasSession process
Have a detailed comparison of features that each company and product includes to better understand the customer's perspective.
- Feedback-Driven Meeting (FDM)Session process
Post-meeting feedback. Evaluate whether or not the meeting was a good use of time.
- Finding interviewees (research)Session process
Define the channel and message you will use to find interviewees for research.
- ICE Proposal feedbackSession process
Share a proposal/idea and collaborate with your team or client - base on: impact, confidence, effort
- Idea feedbackSession process
Share a new idea with your team or clients and ask for feedback. (Video/Image type)
- Idea SubmissionSession process
Recollect ideas from multiple designers, freelancers and visionaries for a small price.
- Insight sortingSession process
Insights sorting is a tool that will help you manually sort insights from research.
- Instagram planningSession process
Create, discuss and plan your Instagram posts.
- Interview DialogueSession process
To help you put a bunch of ideas in front of a person and get them to talk about their experiences and beliefs. (Primary customer research technique)
- Lead Gen PlanningSession process
Plan your next lead generation strategy. Identify the channels and strategies you will use during...
- LTV & price per acquisitionSession process
This tool will help you evaluate your current customer lifetime value and develop a strategy ...
- Market segmentationSession process
Define your segments during a meeting or discussion.
- Marketing guidelines wallSession process
Create a single source of truth for your all marketing materials and graphics.
- Marketing strategySession process
Create a marketing strategy, explore different channels, and create an action plan.
- MemoSession process
Encourage my team to bring their own ideas to my meetings and make my meetings more affective by following Bezos methodology.
- Mission, Vision & Values StatementSession process
Understand the difference between Vision and Mission statement and define your own with your team.
- Offer CreationSession process
Influences how your product or service resonates with your target audience and drives growth...
- OFQ Proposal DiscussionSession process
Present your proposal following the OFQ framework—an exceptionally productive method for meetings.
- Open Secondary ResearchSession process
To make an informed decision about a topic by gathering information about a topic. (Quick secondary research)
- Partnership Foundations BoardSession process
To evaluate and develop a strategic plan to work with other groups and organizations that have the same vision and purpose as you.
- Persona Pains & GainsSession process
Evaluate customers' pains & gains in a simple way by answering questions.
- PESTEL & TOSession process
To analyze and monitor macro-environment factors and the opportunities effecting...
- Play to WinSession process
Think like your competitors and understand your environment in order to win.
Browse by category
Use cases
Workshops & Events
Top 3 · Top 3 (Whiteboard) · 90-Day Plan (Quarterly Rocks)
Product Management
NHF Discussion · Stakeholder requirements · Timeline
Design
Research Plan Canvas · Stakeholder requirements · Top 3
R&D & Innovation
NHF Discussion · Research Plan Canvas · Stakeholder requirements
Marketing & Advertising
Landing page strategy · Multichannel content strategy · Weekly Socials
Business Strategy
NHF Discussion · Strategy Clarity · Winning pitch
Six sigma
Timeline · 5Why's · Advantages vs Disadvantages
Startups
NHF Discussion · Strategy Clarity · Timeline
UX/UI Design
Research Plan Canvas · Stakeholder requirements · Pre-interview research (OUSS)
Agile workflows
Research Plan Canvas · Decision Log · Meeting Notes
HR & Training
Incident Report · KEAP Interview Process · RPO Employees' Self-evaluation
Market Research phase
Define Your User
Value Proposition Canvas · Client Discovery Questionnaire · Pre-interview research (OUSS)
Analyze Problems
Research Plan Canvas · Stakeholder requirements · POR Initiative Canvas
Understand User Psychology
Value Proposition Canvas · 4Cs of Marketing · Client Discovery Questionnaire
Get Feedback & Opinions
Stakeholder requirements · 4Cs of Marketing · Pre-interview research (OUSS)
Define Your Market Environment
PESTEL · SWOT Matrix Analysis · Competitive Analysis
Generate Ideas phase
Evaluation phase
Test Ideas
NHF Discussion · PI Meeting · AARRR framework
Risk Analysis
NHF Discussion · Stakeholder requirements · CRC Feedback
Discussion Tools
NHF Discussion · Stakeholder requirements · Top 3
Process Evaluation
NHF Discussion · CRC Feedback · Growth Funnel Discussion
Project Planning phase
Business Strategy
Strategy Clarity · Weekly Socials · MEDDICC Sales Prospects
Prioritization
Priorities & Deliverables · Check-In Meeting · Action Plan + Change Log
Business & Brand Culture
Multichannel content strategy · Habit tracker · Perception of Value
Business Canvas
Business Model Canvas · PESTEL · SWOT Matrix Analysis
Strategic Planning
Landing page strategy · Multichannel content strategy · NHF Discussion
Team Management phase
Meetings & Workshops
KEAP Interview Process · NHF Discussion · Strategy Clarity
Async Sessions
NHF Discussion · Top 3 · Wish, Wonder, Need
Approvals & Feedback
Top 3 · Meeting Notes · CRC Feedback
1:1s & Coaching
Incident Report · 1-on-1 Basic Check-in · 1-on-1 meeting notes
Check-in & Team Retros
Department Scorecard · Priorities & Deliverables · Check-In Meeting
Surveys
Safe Space Survey · Team Dynamics Survey · Team Needs Check-in Survey
Culture & Growth
Incident Report · RPO Employees' Self-evaluation · Greiner's Growth Model
Develop Existing Products phase
Market Opportunities
Strategy Clarity · Wish, Wonder, Need · PESTEL
Product Redesign and Development
Timeline · 3 horizons model · POWER Canvas
Re-evaluate Customer Needs
Wish, Wonder, Need · 5 Human factors · Card Sort
Future Scoping
Timeline · Wish, Wonder, Need · 3 horizons model