Marketing & Advertising
102 ready-to-use processes in Marketing & Advertising. Preview each one, then use it in Nova.
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- Landing page strategySession process
Turn your landing page traffic into customers.
- Multichannel content strategySession process
Discuss, define and approve your multichannel content strategy - on weekly basis.
- Weekly SocialsSession process
Discuss and approve your social media posts. List format.
- Decision LogSession process
A decision log explains why decisions were made and who authorized them.
- Meeting NotesSession process
Prepare your meeting, track key decisions and define next steps.
- PESTELSession process
To analyze and monitor the macro-environment factors that have an impact on your organization.
- SWOT Matrix AnalysisSession process
To evaluate your Strengths, Weaknesses, Opportunities, and Threats to strategically plan and identify improvements and your competitive advantage.
- Individual Objectives & HabitsSession process
Annual employee objetives, habits, and expectations.
- 4Cs of MarketingSession process
Customer-centric approach that focuses on Consumer, Cost, Convenience, and Communication.
- Business GoalsSession process
Define your long-term business goals and the deliverables...achieve within the next 90 days...
- Content proposalSession process
Share this content marketing proposal, inform everyone involved, and get it approved
- Growth Funnel DiscussionSession process
Proactive way to discuss results. Evaluate the results of sales and growth funnels and build ...
- Social Media FunnelSession process
Plan your monthly social media content using a strategic funnel approach to build community, establish authority, and drive sales.
- Strategy Vectors CanvasSession process
Think differently about strategy using the 3 exploration vectors and translate strategy into ...
- Perception of ValueSession process
Define your sales strategy, by managing the perceived value of the product
- Pre-interview research (OUSS)Session process
Helps you ask the right questions prior a group or individual interview. (Objective+Unknowns+Sh*t)
- Product-to-Marketing Handoff FormSession process
Collect essential product and design insights to inform and accelerate our go-to-market strategy development.
- User Interview NotesSession process
Space to take notes during focus groups or one-one-one interviews.
- What, Why, ... How?Session process
Answer "what, why, when, where, who, and how" questions to ensures clarity, alignment to any plan
- 5 Human factorsSession process
Evaluate how physical, cognitive, social, cultural, and emotional factors will affect the user...
- 5 QuestionsSession process
5 questions that we suggest leaders and teams members ask customers.
- 7Ps Marketing Mix StrategySession process
Develop your marketing strategy following the 7Ps Marketing mix principals. Includes 8 questions.
- 7Ps Marketing Mix Strategy BoardSession process
Develop your marketing strategy following the 7P Marketing mix strategy - using a whiteboard.
- Action PlanSession process
Develop your action plan
- Basic SurveySession process
A beautiful and easy-to-complete survey. The template is customizable.
- Brand DevelopmentSession process
To develop a brand and define how it will be perceived.
- Brand GuidelinesSession process
Create brand guidelines and share them with team members and stakeholders.
- Brand Guidelines WallSession process
Define your brand guidelines using a whiteboard. Use this space to brainstorm about your brand.
- Business Idea EvaluationSession process
To analyze in-depth your idea or business. Ideal for consultants and startups.
- Business prioritizationSession process
Discuss strategies, product, ideas and services and measure their relevance to the client following
- Buyer JourneySession process
To pinpoint barriers and opportunities during their product/service purchase journey.
- Card SortSession process
An easy way to start a conversation during an interview and to get a clear idea of what the customer thinks, their values, etc. This method helps you identify what is most important to the people you…
- CatchphrasesSession process
Come up with a catchphrase, headline or slogan by brainstorming following our matrix and defining...
- Chinese PortraitSession process
Use to brainstorm and develop concepts using lateral thinking. An excellent tool for graphic design, branding, product development, advertising and much more.
- Client informationSession process
Gather information about your leads during the sales process.
- CollageSession process
To understand an audience's values, behaviors, opinions, and processes.
Browse by category
Use cases
Workshops & Events
Top 3 · Top 3 (Whiteboard) · 90-Day Plan (Quarterly Rocks)
Product Management
NHF Discussion · Stakeholder requirements · Timeline
Design
Research Plan Canvas · Stakeholder requirements · Top 3
R&D & Innovation
NHF Discussion · Research Plan Canvas · Stakeholder requirements
Marketing & Advertising
Landing page strategy · Multichannel content strategy · Weekly Socials
Business Strategy
NHF Discussion · Strategy Clarity · Winning pitch
Six sigma
Timeline · 5Why's · Advantages vs Disadvantages
Startups
NHF Discussion · Strategy Clarity · Timeline
UX/UI Design
Research Plan Canvas · Stakeholder requirements · Pre-interview research (OUSS)
Agile workflows
Research Plan Canvas · Decision Log · Meeting Notes
HR & Training
Incident Report · KEAP Interview Process · RPO Employees' Self-evaluation
Market Research phase
Define Your User
Value Proposition Canvas · Client Discovery Questionnaire · Pre-interview research (OUSS)
Analyze Problems
Research Plan Canvas · Stakeholder requirements · POR Initiative Canvas
Understand User Psychology
Value Proposition Canvas · 4Cs of Marketing · Client Discovery Questionnaire
Get Feedback & Opinions
Stakeholder requirements · 4Cs of Marketing · Pre-interview research (OUSS)
Define Your Market Environment
PESTEL · SWOT Matrix Analysis · Competitive Analysis
Generate Ideas phase
Evaluation phase
Test Ideas
NHF Discussion · PI Meeting · AARRR framework
Risk Analysis
NHF Discussion · Stakeholder requirements · CRC Feedback
Discussion Tools
NHF Discussion · Stakeholder requirements · Top 3
Process Evaluation
NHF Discussion · CRC Feedback · Growth Funnel Discussion
Project Planning phase
Business Strategy
Strategy Clarity · Weekly Socials · MEDDICC Sales Prospects
Prioritization
Priorities & Deliverables · Check-In Meeting · Action Plan + Change Log
Business & Brand Culture
Multichannel content strategy · Habit tracker · Perception of Value
Business Canvas
Business Model Canvas · PESTEL · SWOT Matrix Analysis
Strategic Planning
Landing page strategy · Multichannel content strategy · NHF Discussion
Team Management phase
Meetings & Workshops
KEAP Interview Process · NHF Discussion · Strategy Clarity
Async Sessions
NHF Discussion · Top 3 · Wish, Wonder, Need
Approvals & Feedback
Top 3 · Meeting Notes · CRC Feedback
1:1s & Coaching
Incident Report · 1-on-1 Basic Check-in · 1-on-1 meeting notes
Check-in & Team Retros
Department Scorecard · Priorities & Deliverables · Check-In Meeting
Surveys
Safe Space Survey · Team Dynamics Survey · Team Needs Check-in Survey
Culture & Growth
Incident Report · RPO Employees' Self-evaluation · Greiner's Growth Model
Develop Existing Products phase
Market Opportunities
Strategy Clarity · Wish, Wonder, Need · PESTEL
Product Redesign and Development
Timeline · 3 horizons model · POWER Canvas
Re-evaluate Customer Needs
Wish, Wonder, Need · 5 Human factors · Card Sort
Future Scoping
Timeline · Wish, Wonder, Need · 3 horizons model