AARRR

AARRR helps you measure and optimize every phase of your customer journey by optimizing it and focusing on one metric at a time.

STEP 1: One metric per concept.

Find at least one metric per concept.

• Acquisition: How do customers find you? For example, the number of people going to your website.
• Activation: Do they find immediate value, and do they signup? For example, the number of new users.
• Retention: Do they come back for value? For example, the number of users that come back.
• Referral: Do they tell their friends? Do they share it with friends?
• Revenue: Are they paying customers?