In many cases, innovation is understood as the development of ideas or products; sometimes it is confused with creativity. Innovation is not the same thing as creativity and it is not limited to one idea or product.

Innovation is an action model and a business process that can be integrated into any company, network, process or group. The innovation process must add value to the idea or project on which you are working. Innovation means adaptability.

The ability to innovate in a company is the ability to embrace change and nurture collective creativity so that one can respond efficiently and smartly to a socio-economic model in which “novelties” are constant and “novelty” is ephemeral.

We believe innovation is necessary, therefore it should always be integrated into our business model.

Using yesterday’s ideas to direct a company, without taking risks and with resistance to change, is “failing.”

Innovation is not an action or process determined in a given amount of time or a reactive solution. It’s a process that should be integrated and be part of the business ecosystem.

To innovate, one must anticipate others.

Roger Van Oech said: “It is impossible to solve today’s problems with yesterday’s solutions.” In a world stimulated by competitiveness, innovation must be integrated as a process and action model that enriches the company culture. It is not a tool to solve a specific problem. You cannot forget that other, competing organizations are seeking to generate new products or services every day.