Authenticity is key in our creative process. The more authentic people are working on a project the more connected they feel with who they are resulting in more sharing of information and ideas.

Wikipedia describes Authetiticy as: “authenticity is the degree to which an individual’s actions are congruent with their beliefs and desires, despite external pressures; the conscious self is seen as coming to terms with being in a material world and with encountering external forces, pressures, and influences which are very different from, and other than, itself.”

Nova advocates providing a safe,non-judgmental environment to encourage authenticity of the team members, which will make a big difference on how ideas and solutions are explored. As a result, your organization will benefit with more “thinking outside the box” solutions and ideas.