Product management
All the steps you need to follow to design a product, or new feature – following best practices. Go from research and ideation all the way to product execution.
#1 platform for product, marketing, and creative departments.
What’s in the workflow you’re about to get:
Use this product development workflow to build a product, develop a new solution, or a new feature – even if you don’t have a Head of Product or Product manager. Guided workflow, best practice methodologies, and tools in an intelligent and collaborative space.
Keep all your ideas in one place
This is a place for storing, evaluating, filtering, prioritizing, and developing ideas. This session includes a tool (C.H.L.I) but this tool can be changed to better fit your organization, processes, culture, and team.
Track your competitors
Create a list of key competitors and discuss them with your team. Capture critical information such as revenue, customers, growth rate, etc. Use a threat scorecard to assess your competitors based on product breadth, ability to execute, and market awareness.
Define your user persona
A buyer or user persona is a tool commonly used to represent a target audience for your product or service. Creating a persona is like creating a file with everything you know about that target audience so you can develop content marketing, develop your product or design, etc. while keeping your user’s behaviour, needs, and characteristics in mind. The more time you spend defining your persona the more likely to develop good marketing, product, business, and sales strategies. Keep your persona updated in Nova for everybody to see and edit.
Prepare your research interview
Prepare your questions and assumptions for your user interview. This tool will be used before and after the interviews.
Create a survey (optional)
Send a survey to 5 to 10 potential users or current users. Edit the questions in a session. Keep the session open for a few days to gather as much information as possible.
Discuss your findings
Share your findings and highlight key insights on the research wall. This wall can be used to add everyone’s answers, discuss ideas with your team, and develop the best products or solutions for your users.
Create a wireframe and provide feedback
A real-time whiteboard where you can share your wireframes and prototypes, and provide feedback.
Discuss your product roadmap
Create a quick product roadmap with your team. Be sure to evaluate team availability, develop a resource list, and stay aligned.
Define your success indicators
The HEART metric framework session will help you think about 5 key success metrics that keep your customer journey and the things they see and experience at the forefront of your focus.
We have multiple workflows for product managers and you can choose your own based on your current objectives. You can also customize this workflow to fit your processes, team, culture, and work environment
#productmanagers #productdevelopment
One single workflow to design a new product
Workflows that guide you through each step of the process, so you and your team know exactly what to do next to develop your product or solution. All sessions are guided and trackable.
Share with your team, clients, and freelancers
Invite your team, clients, and freelancers and capture everyone’s knowledge in one place. Avoid sending emails and documents that contain multiple edits across separate documents. Keep everything in one place and everyone on the same page.
Keep everyone accountable
Add session duration and due dates and invite your team to each session. Make sure everyone knows when and why their participation is important so you never have to follow up.
Save time looking for templates, tools, or instructions
Visit our tool library and browse our tools for market research, product management, UX, ideation, and product development. The tools we provide include customizable processes that guide you and your team step by step so you can achieve your goals.
Whiteboards to lead meetings and visualize ideas
Lead your meetings and discussions using a digital whiteboard and our card decks. Our whiteboard includes features like sticky notes, timers, tasks, templates, stickers, call rooms, etc
Lead your research sessions remotely
Leading focus group and user interviews? Are you using methodologies like card sort, 5 human factors, or the user diary? Use Nova.
Notes, documents, and conclusions organized
Documents, forms, conclusions, and resources are integrated automatically in the process so you can find documents and conclusions whenever you need them.
Create surveys or gather key insights using industry-leading methodologies
Are you using methodologies like card sort, 5 human factors, or the user diary? Are you gathering feedback from customers or inviting them to surveys? Create a survey or discover new research methodologies.
Manage your tasks
Find all your tasks organized by due date in “My tasks” or in your projects or Kanban boards. Filter tasks by status and take action when tasks require your attention.
Our Mission
Trusted by
Our users are diverse and many of them work at start-ups, creative organizations, agencies, NGOs, universities, government institutions, and R&D departments. We are proud to have a global community, and our vision is to support small and large companies to develop solutions for today’s global challenges.
