Would your team
take this bet?
Can your team cut meetings by 20% in 60 days — without losing clarity, progress or decisions? That's the challenge. And if you hit it, every Friday ends 2 hours early. Permanently.
60 days. 4 phases. One reward.
A structured cascade — not a training course. The change spreads through your team the way behaviour actually changes.
3–4 champions start
Three or four leaders trained first — one per key department. The team watches. No pressure on anyone else yet.
The cascade spreads
Champions select advocates. Advocates select more. Each wave cuts one meeting and identifies what can go async.
Async replaces meetings
Informative meetings become async updates, decision logs, weekly summaries. Meeting hours drop visibly.
Results. Then Fridays.
We measure before and after across 5 team calendars. Hit 20% — the team gets Fridays back. Permanently.
What does this mean for your team?
Based on 3 meetings/day · $45/hr · 4 people per meeting · 250 working days/year
Claim your spot.
Limited spots available. We'll review your application and reach out within 72 hours.
Friday Back Challenge — Application
Takes 3 minutes. We read every one personally.
Application received.
We'll review it and reach out within 72 hours to discuss next steps.
Everything you need to know.
The most immediate benefit is the one your team will feel: two hours back every Friday. But the change goes further than that.
Companies that complete this challenge are among the first moving seriously toward a 30-hour work week — a model that is already proving to be a competitive advantage in hiring. The best candidates notice when a company genuinely respects their time.
Beyond the schedule, you'll leave with a structure that compounds. Better decisions, clearer ownership, and less time lost to meetings that shouldn't exist — these don't disappear after 60 days. They become how the team works. And that gives your people more time to actually execute, move faster, and get things done.
No. We select companies that meet a specific set of criteria — the right team size, the right level of meeting load, and a leader who is genuinely ready to drive the change from the front.
We review every application personally and reach out within 72 hours to let you know whether you've been selected and discuss next steps.
Over the past seven years we have helped companies improve how they run meetings, restructure recurring processes, and move the right conversations to async. In that time, companies have reduced their meeting load by up to 60%.
That said, a structured 60-day challenge like this is something we are running for the first time. We know the methodology works — we are now testing the most effective and repeatable way to deliver it at pace, across a whole team, in two months. Which is exactly why these first spots matter to us: the results will shape how we run this going forward.