Set your objectives once. Keep them alive all quarter.
Most companies walk out of planning with good objectives, and a month later every department is back to working on its own list. This guide walks you through three processes that fix that: monthly priorities inside every team, OKRs with the meetings that keep them alive all quarter, and a monthly business review that catches what's stuck. Start with one, or run all three together.
Week 1
Agreed
Everyone leaves the planning session excited and clear on what matters this quarter.
Week 4
Drifting
Each department is deep in its own priorities, and the company objectives stopped coming up in conversation.
Week 12
Forgotten
Someone opens the OKR doc before the next planning session and realises half of it was never touched.
A better plan won't fix this. A rhythm will.
What keeps goals alive is a handful of habits, each with one job, that pull people back to what they agreed on at the right moments. Here are the three that matter most, who they're for, and when each one helps.
They work on their own and they work better together. OKRs set the company goals, monthly priorities turn them into each team's focus, and the business review catches what's stuck before the quarter is gone.
Process 1
Monthly priorities
Most teams track tasks and still don't know what matters most. This process teaches managers to lead with a short, ranked list of priorities and to talk about it openly with their team.
Who
Each manager and their team
When
First days of every month
You leave with
Five priorities, ranked, nothing tied
Focus
Every month · inside each team
Set your team's priorities for the month
Company goals only move when each team knows what to work on first. Once a month, every manager sits down with their team and agrees on the month's priorities. This isn't task tracking. It's how managers learn to lead with priorities and talk about them openly with their team.
The one rule
Nothing shares a number.
There is one number one, one number two, and so on down to five. When something new comes in, it doesn't get added on top. You go back to the list, decide together where it goes, and everything below it moves down.
The order isn't a schedule. Your team won't spend week one only on number one. It means number one gets fully finished before number two, and if the month goes sideways, number one is the thing that's done.
How to run it
Look back at last month15 min What didn't get done, what moves into this month, and what happened along the way.
The manager brings the draft list Managers set the priorities first, because they see what each person is working on and know the company goals most closely. Making sure the list serves those goals is their job.
The team adds what's missing This is where "but I also have this" comes out. Be honest about what each person really has on their plate, and keep it fully transparent.
Agree the final order One to five, nothing tied, each with a clear owner. Anything that doesn't fit waits for next month.
What to notice each month
During the look-back, watch for patterns. Maybe priorities change too often, nobody is clear on what matters, or leadership isn't committing to its own priorities. None of this is a mistake to punish. It's what every company goes through while it finds the right rhythm. If nobody looks, the team lives in constant change and never notices that this is why it isn't moving forward.
How to add AI here
When something new lands mid-month, AI can help you place it in the list instead of quietly stacking it on top.
"Here are our team's priorities this month and the company objective each one serves. A new request just came in: [the request]. Where should it go in the list, what moves down, and which company objective does it serve, if any?"
"Compare our last three monthly priority lists. How often did the order change, what kept getting pushed down, and what does that pattern suggest?"
2Case study with the October launch customerExpansion
3Partner webinar new this weekExpansion
4Refresh pricing page copy↓ was 3
5Q1 content calendar↓ was 4
Social templates refresh→ next month
The new request didn't go on top. The team placed it at three, and everything below moved down.
Order changes per monthExample look-back
September's seven reshuffles are the conversation to have. They usually point to a leadership decision, not to the team.
Process 2
OKRs & cadence
Setting objectives takes a day. Keeping them alive takes a rhythm. This process covers both: how to choose the quarter's objectives, and the meetings that keep bringing them back into the room until the quarter is done.
Who
Leadership team, then the whole company
When
Every quarter, with monthly and on-demand meetings
You leave with
Clear objectives everyone knows, reviewed every month
Meeting on a fixed dateShared or done asyncOnly when a signal shows up
Learn
Step 1 · Before the planning session
Teach OKRs before anyone writes one
If even one person in the room has never written an OKR, your planning session turns into an argument about definitions instead of priorities. Thirty minutes upfront saves you two hours later, so make sure everyone uses the same words before you start.
What to cover
The objective is where you want the company to be at the end of the quarter, written so people actually want to get there.
Key results are the two to four numbers that prove you got there. If you can't measure it, it's not a key result.
Initiatives are the projects you'll run to move those numbers. They matter, but they live under the key results, not in place of them.
Hitting 70% of an ambitious key result is a good quarter. If you hit 100% every time, your targets are too safe.
How to add AI here
Generic examples don't stick. Ask AI to teach OKRs using your own business, so the training feels like planning practice.
"Here's what our company does and what we're working on this year. Write three example OKRs for us, a weak and a strong version of each, and explain in one line why the strong one is better."
Launch the new onboardingThat's a task.Time to first value drops from 14 to 5 days
Improve customer satisfactionNo number, no finish line.NPS goes from 31 to 45
Ship 10 featuresMeasures effort, not results.Weekly active teams grow from 120 to 180
Choose
Step 2 · Start of the quarter
Run the OKR session
This is where the leadership team decides what the whole company focuses on for the next 90 days. Ask every leader to bring up to three candidate objectives for the company, not for their own department, along with what they think is getting in the way.
How to run it
Look back15 min What did last quarter teach you, and what's still unfinished?
Put every candidate on the wall20 min Each leader explains their picks in a minute. No debate yet.
Group and vote20 min Merge the ones that overlap, then everyone gets three votes.
Write the key results40 min Three objectives is plenty, five is the limit. Give each one two to four numbers.
Name one owner per objective10 min One person, never a department, and write down what you're saying no to this quarter.
That last part matters more than it looks. A written "not this quarter" list settles more arguments next month than the OKRs themselves.
How to add AI here
Bring AI into the discussion as one more voice in the room, especially the one willing to disagree with the most senior person.
"Here are our candidate objectives and last quarter's results. Which three would move the company furthest? Which ones overlap, and which key results can't be measured with the data we have today?"
"Argue against our top choice. What would have to be true for it to be the wrong focus this quarter?"
Nine candidates go in, three objectives come out, and each one leaves the room with a single owner.
Or
Step 2, another way · Start of the quarter
Set your Rocks instead
Rocks are the handful of priorities that, if you hit them, make the quarter a win. They work best when your company keeps starting new things, when priorities are shared but nobody is sure which department owns what, or when each department has its own list and nobody has worked out how they need to support each other.
The discipline is subtraction. The power comes from what you leave off the board, because if everything is a priority, the team ends up treating nothing like one.
How to run it, top of the whiteboard down
Name the critical number first Before any rock is mentioned, agree on the one number that tells you the quarter worked: revenue, activation rate, churn, cash.
Give the quarter a short theme A phrase people can repeat in the hallway. The theme and the number are what everyone in the company should remember.
Choose three to five rocks Each one should clearly move the critical number. If you can't explain how, it's not a rock this quarter.
Make each rock measurable and owned Write the outcome, not the activity. Add the KPI that proves it and one person accountable for it.
Map how other departments collaborate Name every handoff: who owns which part, what they deliver and roughly how much time it takes them.
Why the collaboration map matters
The owner usually starts the work and carries most of it, but almost no rock lives inside one department. Marketing needs something from product, product owns a piece of the process, and finance has to sign off. When that isn't agreed at the start, the help feels like a favour, and a team discovers in week five that it has two weeks of work on top of its own priorities. Put every department's part on the board while everyone is in the room and can say yes or no to it.
AI is good at spotting the handoffs nobody mentioned and the department that quietly ends up carrying three rocks.
"Here's our critical number and our candidate rocks. For each rock, list which other departments will need to do work, what that work is and roughly how long it takes. Flag any department that's overloaded and any rock that doesn't clearly move the critical number."
CollaborationSales · handoff notes at signingOps · booking flow, 3 days
R
Trial users see a result before day three
KPI: first result by day 3 for 60% of trials
CollaborationMarketing · day 1–3 emailsProduct · sample data
Left off the board: partner program, new pricing page, mobile app.
Share
Step 3 · Within 48 hours
Put the objectives in front of everyone
Objectives that live in a leadership doc don't guide anyone else's day. Within two days of the session, send the whole company one page with the objectives and key results (or your critical number, theme and rocks), who owns each one and what you decided not to do.
Make it land
Add one plain sentence on why each objective matters. People commit to reasons, not to targets.
Ask every department lead to walk their team through it in their next team meeting and say which key result their team moves.
Pin it somewhere people already look, and bring it back up at every monthly review.
How to add AI here
Once the decisions are made, AI can turn the session notes into a one-page PDF or dashboard you share with the whole team, so nobody spends their Friday formatting slides.
"Turn these decisions into a one-page summary for the whole company. Plain language, one sentence on why each objective matters, the owner of each one, and our 'not this quarter' list at the bottom."
Time to first value 14 → 5 days · Activation 38% → 70%
D
Grow revenue from the customers we already have
Expansion revenue +20% · Churn below 2% a month
R
Finish fewer projects, and finish them properly
Projects closed on time 50% → 80%
Not this quarter: entering a new market, redesigning the website.
Unblock
Step 4 · Whenever a signal shows up
Call a leadership sync when something is stuck
This meeting has no fixed date. You open it when a signal tells you something needs a decision from more than one leader, which keeps it short, rare and worth everyone's time.
Signals worth a sync
A key result has been at risk for two check-ins in a row.
A blocker sits between two departments and neither can clear it alone.
A decision is waiting and nobody is sure who gets to make it.
A customer, market or team change makes one of the objectives wrong.
How to run it
Keep it to 30 minutes and invite only the leaders the issue touches.
Whoever raised the signal brings one paragraph: what's happening, what it affects, and the decision needed.
Leave with a decision, an owner and a date. If you can't decide yet, leave with who will find out what and by when.
How to add AI here
AI can watch for signals so you don't have to: key results falling behind their expected pace, and blockers people keep mentioning in their updates.
"Review this month's department updates and key result numbers. List anything that needs a decision from more than one leader, and for each one, who should be in the room."
The gap between expected and actual pace is what turns a worry into a meeting.
Review
Step 5 · Every month
Hold the monthly business review
Once a month, department leads share a short pre-read, mark every objective or rock as done, on track, at risk or off track, and spend most of the meeting unblocking whatever is at risk. It's important enough to have its own process, so the full how-to is in Process 3.
Readin silenceStatuson screenDeep diveunblockActionsowner and date
Listen
Step 6 · Monthly or every other month
Run a retro with the wider team
Leaders see the numbers, but the team sees what's actually in the way. Open the retro to people beyond the leadership team, so the problems that never make it onto a dashboard still make it to you.
Three questions are enough
What's slowing you down right now?
What's unclear: who decides, what's expected, or how something works?
What should we stop doing?
Ground rules
Let people answer anonymously. You'll hear things you'd never hear out loud.
Leaders listen first and speak last.
Close the loop within a week. Tell the team what you'll change, what you won't and why. That's what makes people bother next time.
How to add AI here
Thirty honest answers are hard to read in one sitting. Ask AI to group them and connect them to what you're trying to achieve.
"Group these retro answers into themes and count how often each one comes up. Then tell us which themes are putting one of our key results at risk."
At the end of the quarter, put your commitments next to your results. You're not grading people. You're learning what to do differently with the next 90 days.
Walk through it in this order
What did we commit to, and what actually happened?
What worked that we should keep doing?
What didn't work, and what was the real reason?
What carries over, and what do we drop for good?
Then you go back to step 2. The loop starts again, this time with a full quarter of evidence behind every choice.
How to add AI here
Memory is a bad source for a quarter review. Let AI pull together every decision, owner and result from the quarter's meetings so you start from what happened.
"From this quarter's reviews and syncs, list every commitment we made, who owned it, and what happened. Mark which ones repeated a problem from last quarter."
The meeting that keeps the quarter honest. It's part of the OKR cadence, and it works just as well on its own if your company isn't ready for OKRs or Rocks yet.
Who
All department or team leads
When
Every month
You leave with
Agreed actions on everything at risk or off track
Review
Every month · all department leads
Hold the monthly business review
This is the meeting that keeps the quarter honest. Once a month every department lead sits down with one goal, which is to find what's stuck and get it moving. Updates happen in writing before the meeting, so the time together goes to solving problems.
Running it without OKRs? Ask each department to bring its own monthly goals or its top priorities from Process 1, and review their status the same way. Short pre-reads and a clear status for each goal already bring most of the focus back.
Before: a short pre-read, 48 hours early
Mandatory for every department or team in the meeting, shared at least 48 hours before.
Keep it short. One paragraph on how the month went and a few points you want the room to notice. That's it. A long pre-read gets skimmed, so resist the urge to write more.
Give the status of each objective or rock you own, your wins, and exactly what you need from other teams.
During: the meeting
Read in silence10–15 min Everyone reads every pre-read, in the room, before anyone speaks. It feels awkward the first time. Do it anyway, because it's the simplest way to make sure everyone actually reads and gives each team real attention.
Status15 min Each department marks every objective or rock as done, on track, at risk or off track. Put it on the screen so the room sees how many sit in each group instead of only hearing it.
Choose the focus Filter to at risk and off track. Done and on track don't need the room's help today. Each owner names the metric to look at and describes the issue in a sentence or two.
Deep dive40–80 min The most important part of the meeting. The whole room works on unblocking: what resources would help, whether a team needs training, and what has to change for the work to get done right.
Agree the actions10 min Close with the tasks everyone agreed to, each with one owner and a date.
How to add AI here
Ask AI to summarise every pre-read in one place, so nobody has to open document after document. It can also draft each team's pre-read from the latest numbers, and after the meeting it captures the agreed actions and reminds owners before each date.
"Summarise these pre-reads in one view. For each department, give its status, its biggest win and what it needs from others. Then list the issues that show up in more than one team."
+7% vs +20% target. Upsell offers waiting on new pricing.
At risk
Product · Guided setup
Setup completion 52% vs 65% expected. Two engineers pulled onto bugs.
At risk
Marketing · Trial emails
Day 1–3 emails blocked on sample data from product.
At risk
Ops · Kickoff within 48h
71% vs 90%. Booking flow still manual.
About 100 minutes
15
15
40–80
10
Readin silenceStatuson screenDeep diveunblock, don't reportActionsowner and date
Customer Success · October
Example pre-read
Activation · doneKickoff in 48h · at risk
Activation hit 71%, above the 70% target, mostly thanks to the new setup checklist. Kickoff calls are slipping because booking is still manual, and we expect to stay at about 75% unless that changes.
Win: onboarding tickets down 28%
Need from Ops: automated booking link by Oct 25
Question for the room: pause kickoffs for accounts under 5 seats?
Pre-read due 48 hours before. No pre-read, no slot on the agenda.
Make it clear
Most rhythms fail on clarity, not effort
People skip meetings they don't understand and miss deadlines nobody wrote down. Before the first quarter starts, make three things obvious to everyone involved.
The process
Everyone knows when each meeting happens, what to bring and what should come out of it.
Responsibilities
Each objective has one owner and each meeting has one person running it. Write down who decides, who gives input and who just needs to know.
Expectations
Spell out the small things: pre-reads land 48 hours early, "at risk" means more than 10% behind expected pace, and action items get a reply within two working days.
Process
Meeting
When
Who
Bring
Leave with
Priorities
Team priorities
Start of each month
Each manager and their team
Last month's list and a draft for this month
Priorities ranked 1–5, nothing tied, each owned
OKRs & cadence
OKR training
Before the OKR session
Anyone new to OKRs
Questions
The same language for everyone
OKRs & cadence
OKR session
Start of each quarter
Leadership team
Up to 3 candidate objectives
3–5 objectives, key results, owners, a "not now" list
OKRs & cadence
Rocks session (alternative)
Start of each quarter
Leadership team
A candidate critical number and rocks
One number, a theme, 3–5 owned rocks and a collaboration map
OKRs & cadence
One-pager
Within 48 hours
Whole company
The session's decisions
Everyone knows the plan and their part in it
OKRs & cadence
Leadership sync
When a signal appears
Only the leaders involved
The signal and the decision needed
A decision, an owner and a date
OKRs & cadence
Team retro
Monthly or every other month
The wider team
Honest answers to 3 questions
Themes, and what will change
OKRs & cadence
Quarter review
End of each quarter
Leadership team
Commitments and results
What to keep, change and carry over
Business review
Monthly business review
Every month
All department leads
A short pre-read (a paragraph and a few points), 48h early
Agreed actions, each with an owner and a date
Team rules
Six rules that keep the rhythm working
Agree on these once, out loud, and put them at the top of every meeting agenda for the first quarter.
1
No pre-read, no slot
If your one-pager isn't in 48 hours early, your department doesn't get agenda time this month.
2
Start with what's red
Good news can wait. Spend the first minutes on what's at risk or off track.
3
One owner, one date
Every issue leaves the room with a single name next to it and a day it's due.
4
Write the decision down
Before anyone leaves, someone reads the decisions back. If it isn't written, it wasn't decided.
5
Disagree in the room
Say it in the meeting. Once you leave, everyone backs the decision, including the people who argued against it.
6
Cancel what has no job
If a meeting has nothing to decide this month, cancel it and tell people why.
AI on the team
Add AI to your team the way you'd add a new hire
Every process in this guide has steps someone has to do: drafting the pre-read, summarising five departments, turning a whiteboard into a one-pager, chasing an owner before a deadline. Today those steps land on some of your busiest, most expensive people. They can land on AI instead, and that's how a team grows its capacity without growing its payroll.
Why most AI doesn't make the team faster
Most companies try AI as a chat window on the side. Someone copies in context, gets an answer and pastes it somewhere else. That saves one person a few minutes, but the team's work doesn't move any faster, because the AI has no idea what was decided last week, how the team works together or who is waiting on what.
What changes when it's part of the process
AI starts adding real capacity when it lives inside the process your team already follows, connected to the same decisions, meetings and handoffs as everyone else. It knows what earlier steps concluded and who comes next, so you can assign it a step exactly the way you'd assign a person, and it can take over some of the back-and-forth that happens inside teams today: collecting updates, asking for a missing number, drafting the first version for feedback.
Assign steps, not tasks
A task is something one person does and ticks off. A step is part of how the team works together: it gets what it needs from the step before, has an owner, and hands something to the next person. When AI owns a step, it moves the whole process forward instead of answering one-off questions.
Example · the monthly business review
Share the pre-read
48 hours before the meeting
MDR
Summarise every pre-read
Common themes and top risks in one view
Status and deep dive
The team decides how to unblock what's at risk
MDRJ
Write up the actions
Decisions become actions with owners and dates
Follow up before each date
Reminds owners and flags anything slipping
Same meeting, same people. AI takes three of the five steps, so the leaders only spend time where a decision is needed.
Velocity
Less waiting between steps
An AI step doesn't wait for a free slot in someone's calendar, so the work keeps moving from one person to the next.
Capacity
More done with the same team
AI takes whole steps of the process, so the team can take on more without opening a new role.
Margins
Senior time goes to decisions
Summaries, write-ups and follow-ups stop eating your leaders' hours, and their time goes back to the calls only they can make.
How to start
Pick one process your team already runs. The monthly business review is a good first one because its steps repeat every month.
Mark the steps about preparing, summarising, drafting or following up. Those are the ones AI can usually own.
Assign AI to those steps and keep people on the decisions, the approvals and anything that needs judgement about your business.
Review it after a month. Look at what AI handled well and where people still had to step in, then adjust which steps it owns.
Where this happens
This only works when the process, the team's decisions and the AI live in the same place. That's the idea behind Nova: operations are set up there for collaboration, and AI has a seat at the table, so you can assign it steps in the same process your team follows. The templates below come with these AI steps already set up.
Templates
Everything above, already set up for you
Each template comes with the steps, the questions and the timing built in. Adapt it to your team, connect it to your calendar so recurrences and reminders run on their own, and bring AI into any step.
Process 1 · Every month
Monthly Priorities
Each manager and their team agree on what comes first this month, and where new requests go when they land.
Look-back on what got done and what carries over
Ranked list from one to five, nothing tied
Each priority linked to a company goal
AI built inAdapt it to your teamCalendar & reminders